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Dangote Emerges Most Valuable Brand For 2020 For The Third Consecutive Time

admin | November 16, 2020

Dangote Group has emerged the Most Valuable Brand in 2020 in Nigeria for the third consecutive time of this year’s Annual Brand Evaluation, ‘TOP 50 BRANDS NIGERIA’.

A summary of the 2020 report of the Top 50 Brands Nigeria reveals that, Dangote Group topped the list of the Most Valuable Brand 2020.

MTN dropped the second Most Valuable Brand In Nigeria which also doubled as the Most Valuable Multinational and Telecom Brand.

In a statement of The Chief Executive Officer, Top 50 Brands, Taiwo Oluboyede, he said;

“They have not relented in making attractive value proposition that endear the consumers to them, to the point that many consumers are now contended with Made in Nigeria, over foreign brands across many categories. This is a clear departure from recent pasts.

“This also means that many great things are still happening in Nigeria, regardless of the negative press. Our locally made brands are standing shoulder to shoulder with the multinationals in their industries and they are emerging better in valuation and perception.”

The CEO remarked that many of these Nigerian brands were not just “local champions” but had also become multinationals, expanding across other African countries and beyond.

“You can see this in brands like Access Bank, Globacom, United Bank for Africa, Guaranty Trust Bank, Zenith Bank, First Bank, Dangote Group and so on,” Oluboyede said.

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Comments

This post currently has 1 comment.

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    November 23, 2020 at 8:45 am

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    But so what, it was still worth it!

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